This pharma specialist changed careers after becoming enamored with gaming.

The pandemic-induced lockdown increased the popularity of gaming, but Aayush Agarwal was already a gamer.

According to Aayush, the adventure started six years ago when he happened to notice a gaming conference taking place where he was attending a medicine conference.

“I traveled to Hyderabad to attend a pharmaceutical conference for the business I was then employed at. That evening, I had some free time and discovered that the same hotel was hosting a gaming convention. I realized how significant the gaming possibility was because I was at the conference. I had dinners with a select group of representatives from Nazara and other well-known gaming businesses and was completely enthralled by the industry,” explains Aayush.

The second time’s a charm.
Aayush didn’t have to wait long to find himself immersed in the gaming world. He founded Zhakaas Games LLPwith a close buddy in 2018 after six months of study. Aayush swiftly moved on to the next project because he still had the urge to find anything. In March 2020, he created a business once more, this time with his own money. His wife Mahek Agarwal joined him in founding the business and served as the source of the moniker “BooBoo Games” as well.

Operator in the hyper casual gaming market is BooBoo Games Pvt Ltd. This indicates that players between the ages of 5 and 75 can enjoy the games developed by the company. Additionally, it creates games for other marketplaces and gaming firms. The founders of Zhakaas Games first outsourced game development. Aayush made the decision to establish an internal development team because it would increase the cost at BooBoo Games.

At first, the company had six employees. But Aayush soon ran into a problem. In Ahmedabad, he claims, “it took us about a year and a half to establish a staff of 25.”

Around 20 different games are produced monthly by BooBoo Games. Its method includes keeping the number of games high to improve the likelihood of finding a hit game. BooBoo Games typically needs two weeks to produce one game.

According to Aayush, “instead of investing a lot of effort on making one game, we feel the more games we make, the greater the chance that one of them could become a massive sensation.”

These games can get their inspiration from a variety of sources. According to Aayush, it might even be a TikTok craze. “My wife often suggests ideas for new games on social media. Many gaming businesses started making games based on themes from the show when Squid Game became a tremendous success,” he claims.

The outcome was Pillow Fight Leagues. Along with 300 more super casual game titles, BooBoo Games’ portfolio includes many more games like Roller Coaster Ride, Pillow Fight League, Pool Guard Stack, and Water My Farm.

BooBoo Games also asserts that it makes games for other gaming businesses with offices in India and other countries. Winzo, which has secured approximately $110 million from Griffin Gaming Partners and other investors, is a potential partner for the company. BooBoo Games shares profits with game publishers on a profit-sharing basis, collecting 30% of the revenue. Additionally, BooBoo Games doesn’t self-publish any games; all games are made in collaboration with third parties.

In-game adverts help the corporation make money in addition to the games. In the fiscal years 2020–21 and 2021–22, BooBoo Games earned Rs 1.88 crore through games and advertisements, and Rs 4.55 crore.

It was once a startup that was bootstrapped and is now aiming to raise $1 million, of which $165,000 has already been raised. These resources will be applied to the creation of video games in a variety of fields, including blockchain, non-fungible token, and metaverse.

What does a gamer’s appetite resemble?
According to a report published by Maple Capital Advisors in August 2020, India’s $885 million gaming business, which is supported by expanding digital infrastructure and is driven by a young demographic, is predicted to increase at a rate of 41.6% (FY20-21).

In the quarter of FY 2022-23 that concluded in June, players like Nazara Technologies generated Rs 223.1 crore, a 70% increase in revenue year over year. Dream11, Mobile Premier League, and WinZO, three fantasy gaming companies based in Mumbai, have also enjoyed significant increases in their earnings and market value over the past two years.

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How to Choose the Best eLearning Content Development Provider

In the digital age, eLearning has become a cornerstone of corporate training, academic education, and professional development. To ensure the success of your eLearning initiatives, selecting the right content development provider is crucial. The right provider can transform your learning vision into engaging, effective, and impactful eLearning experiences. This article provides a comprehensive guide on how to select the best eLearning content development provider, ensuring your journey towards mastering eLearning success.

1. Define Your eLearning Goals and Objectives
Before you start searching for an eLearning content development provider, it’s essential to have a clear understanding of your goals and objectives:

Identify Learning Outcomes: What skills or knowledge should learners acquire by the end of the course?
Align with Organizational Goals: Ensure that the eLearning content aligns with your organization’s strategic objectives and culture.
Target Audience: Understand the needs, preferences, and demographics of your learners to ensure the content is tailored to their requirements.
2. Assess Provider Expertise and Experience
Evaluate potential providers based on their expertise and experience in the eLearning industry:

Portfolio and Case Studies: Review the provider’s portfolio and case studies to gauge the quality and effectiveness of their previous work.
Client References and Testimonials: Seek feedback from previous clients to understand their experiences and satisfaction levels.
Industry Specialization: Consider providers with experience in your specific industry or subject matter, as they will have a better understanding of your unique needs.
3. Evaluate Technical Capabilities
The technical capabilities of an eLearning content development provider are critical to creating engaging and interactive learning experiences:

Authoring Tools and Technologies: Ensure the provider uses advanced authoring tools and technologies that support multimedia elements, interactivity, and responsive design.
Learning Management System (LMS) Compatibility: Verify that the content will be compatible with your existing LMS or other learning platforms.
Mobile Learning Support: Ensure the provider can develop content that is accessible and optimized for mobile devices, catering to learners who prefer on-the-go learning.

4. Review Instructional Design Approach
The provider’s instructional design approach should align with best practices in eLearning development:

Learner-Centered Design: Ensure the provider focuses on creating engaging, interactive, and learner-centric content.
Assessment and Evaluation: Check if the provider incorporates formative and summative assessments to measure learning outcomes effectively.
Content Personalization: Look for providers who can tailor content to different learning styles and preferences, enhancing learner engagement and retention.
5. Consider Project Management and Communication
Effective project management and communication are essential for a smooth collaboration:

Project Management Expertise: Assess the provider’s project management capabilities, including their ability to meet deadlines, manage budgets, and handle scope changes.
Communication Channels: Ensure there are clear communication channels for regular updates, feedback, and collaboration.
Transparency: Look for providers who are transparent about their processes, timelines, and any potential challenges.
6. Analyze Cost and Value
While cost is a significant factor, it’s essential to consider the value you’re getting for your investment:

Pricing Models: Understand the provider’s pricing models (fixed price, time and materials, etc.) and ensure they align with your budget.
Value for Money: Evaluate the quality of the content, level of customization, and additional services (such as support and maintenance) against the cost.
Return on Investment (ROI): Consider the potential ROI of the eLearning content in terms of improved learner performance, engagement, and satisfaction.
7. Ensure Quality Assurance and Support
Quality assurance and ongoing support are vital to the success of your eLearning initiatives:

Quality Assurance Processes: Verify that the provider has robust quality assurance processes to ensure the content is accurate, functional, and free of errors.
Ongoing Support: Ensure the provider offers post-delivery support for any issues or updates needed after the content goes live.
Scalability and Flexibility: Look for providers who can scale and adapt to your future eLearning needs, whether it’s adding new modules or updating existing content.
8. Request a Proposal and Pilot Project
Before making a final decision, request a detailed proposal and consider conducting a pilot project:

Detailed Proposal: Request a proposal that outlines the provider’s approach, timelines, deliverables, and costs.
Pilot Project: A pilot project allows you to assess the provider’s capabilities, work quality, and fit with your organization before committing to a larger engagement.